Publicis Beehive, the full-service ad agency from Publicis Worldwide has won the creative mandate of popular Chinese e-commerce fashion brand, Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India. To further the cause of the brand in India, Club Factory recently announced Bollywood’s leading star and youth icon Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors. The two together star in a high decibel brand campaign that has been executed and conceptualised by Publicis Beehive. The film portrays the broad range of products available on the platform and how users can own these trendy & factory priced brands at just the click of a button.
Watch the spot:
A popular online shopping brand across the world, Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. What makes Club Factory unique is that it allows users to shop through millions of products that are trendy and fashionable and available at unbeaten prices.
Commenting on the partnership and the launch of the brand in India, Aviva Wu, Marketing Director, Club Factory said: “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”
On winning the mandate, Paritosh Srivastava, COO – Publicis Beehive said: “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular & regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”
Sharing her views on the film, Shyamashree D’Mello, ECD & Head of Creative Services, Publicis Beehive said: “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”
The film has been launched on various digital platforms and has been receiving some rave reviews from the viewers. It has already surpassed 24million views on Youtube since it went live a few days ago. The campaign has also been launched across various platforms including television, digital, outdoor, print etc.
Campaign credits:
Client: Club Factory
Client Team: Aviva Wu
Agency: Publicis Beehive
MD & CCO: Bobby Pawar
MD: Srija Chatterjee
COO: Paritosh Srivastava
Creative Team: Shyamashree D’Mello, Avinash Parab, Savita Nair, Nikhil Warrier, Harish Iyengar, Shreyas Shetty
Account Management: Smita Das, Khushbu Hisaria
Account Planning: Binita Tripathy
Production House: Prodigious
Production Team: Vandana Watsa, Anup Das, Andalib Patel, Sajid Shaikh
Director: Karan Kapadia
Resource: https://brandequity.economictimes.indiatimes.com/
